Guest Service Training Program Creates Elevated Collaboration, Employee Engagement, and Guest Experiences


2024 events:  RSVP will take place 2-3 weeks in advance.

Snowshoe and Fondue –  March

Bowling Party – April 

Leadership Forum – April



Colorado Ski Museum Walking Tour – Every Tuesday and Thursday at 11 am

The rich and often colorful history of Vail Village comes alive as the Museum resumes its popular walking tour of Vail Village – running Tuesdays and Thursdays. Beginning at the Museum, the one-hour tours gets underway at 11am. Guests need to contact the Museum in advance at (970) 476-1876

“I went to the history class this morning and it was GREAT!  I really enjoyed it and will probably get  more of my employees to attend.  Everyone presenting was fantastic and the info was priceless.  So    much stuff I didn’t know.  Thank you for doing this, it was really interesting.” – General Manager @ Eagle Point


Nominate an Employee for PrimaService Award Here


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PrimaVail is a great inaugural program, which not only educates employees on the importance of premier hospitality, it also creates a sense of community among its participants. To learn about the history and founding of our mountain resort community instills a sense of pride for all who call Vail home. ” – Molly Eppard, Art in Public Places Coordinator

For details about the PrimaVail offerings, contact the VCBA at

  • PrimaVail participants who are also a part of the Vail Chamber will receive the Locals Discount Card “Mountain Hospitality Ambassador (MHA)”
  • Monthly Newsletter
  • Vail Survival Guide
  • Facebook Page for PrimaVail and MHA


Please feel free to provide feedback about your experience at the PrimaVail Events. Click here for Survey!

“Our staff at Lion Square Lodge attended a total of 12 guest service training and leadership sessions prior to the holiday season.  They enjoyed the training piece of the program and found it very helpful and a good supplement to our in house training program.  The staff also enjoyed meeting other hotel, restaurant and retail shop staff from the area and found the networking aspect to be valuable.  We have a terrific guest service team this season and our guest feedback has been better than ever, especially regarding our staff.” -Michael Lange, Executive General Manager — Wyndham Vacation Rentals


Vail Resorts

We are the premier mountain resort company in the world and a leader in luxury, destination-based tr