Vail Chamber and Business Association

 

Merchant Pass VCBA sign-up form



 
 

2025 – 2026 Merchant Ski Pass Information



 

The Highlights

  • Epic Merchant Pass: $1,051 per pass
  • Epic Local Merchant Pass: $783 per pass
  • Business retains pass ownership, and it can be transferred one time for a $115 fee. 
  • Available all season long.
  • Valid for summer lift access, with discounted bike haul fees. 
  • Additional benefits include discounted ski-with-a-friend lift tickets, free ski/snowboard lessons, and more!
 

Qualifiers

You must complete ONE of the following qualifiers to be eligible for the Merchant Pass Program:
  • Vail Chamber & Business Association Winter Update
  • Beaver Creek One Village Meeting
  • Vail Valley Works Professional Development Course
  • Vail Valley Works Donation
  • Lodging Quality Assurance (LQA)
 

Important Dates:

Do not go to a pass office until you receive a confirmation email from VCBA. 
  • Lionshead Pass Office Opens: Friday, November 14, 2025
  • Golden Peak Pass Office Opens: Friday, November 14, 2025
  • Vail Mountain Opening Day: Friday, November 14, 2025
  • Beaver Creek Pass Office Opens: Wednesday, November 26, 2025
  • Beaver Creek Opening Day: Wednesday, November 26, 2025

MORE 25-26 Merchant Pass info. and details

2025/2026 Merchant Pass Options:

  • Merchant Epic Pass: $1,051/pass
    • Unlimited access (holiday restrictions apply) at Vail, Beaver Creek, Park City, Heavenly, Northstar, Kirkwood, Stowe, and Whistler Blackcomb.
    • 7 days of partner resort access at Telluride – no reservations required. Epic Merchant Pass only.
    • Unlimited access (with no holiday restrictions) for Breckenridge, Keystone, Wilmot, Afton Alps, Mt Brighton, Okemo, Mount Sunapee, Crested Butte, Stevens Pass, Mount Snow, Attitash Mountain Resort, Wildcat Mountain, Crotched Mountain, Hunter Mountain, Liberty Mountain Resort, Roundtop Mountain Resort, Whitetail Resort, Jack Frost, Big Boulder, Alpine Valley, Boston Mills, Brandywine, Mad River Mountain, Hidden Valley, Snow Creek, Paoli Peaks.
    • Holiday restriction dates include:
      • November 28-29, 2025 (Thanksgiving)
      • December 26-31, 2025 (Christmas/NYE)
      • January 17, 2026 (MLK Weekend)
      • February 14-15, 2026 (President’s Day)
  • Merchant Epic Local Pass: $783/pass
    • 10 days of skiing (holiday restrictions apply) at Vail, Beaver Creek, and Whistler Blackcomb.
    • Unlimited access (holiday restrictions apply) at Park City, Heavenly, Northstar, Kirkwood, and Stowe.
    • Unlimited access  (with no holiday restrictions) at Breckenridge, Keystone, Wilmot, Afton Alps, Mt Brighton, Okemo, Mount Sunapee, Crested Butte, Stevens Pass, Mount Snow, Attitash Mountain Resort, Wildcat Mountain, Crotched Mountain, Hunter Mountain, Liberty Mountain Resort, Roundtop Mountain Resort, Whitetail Resort, Jack Frost, Big Boulder, Alpine Valley, Boston Mills, Brandywine, Mad River Mountain, Hidden Valley, Snow Creek & Paoli Peaks.
    • Holiday restriction dates include:
      • November 28-39, 2025 (Thanksgiving)
      • December 26-31, 2025 (Christmas/NYE)
      • January 17, 2026 (MLK Weekend)
      • February 14-15, 2026 (President’s Day)
  • Transfer Fee: $115 (passes may only be transferred one time each)
  • Processing Time: 3 business days from application date
  • Other Important Dates:
    • Golden Peak & Lionshead Pass Offices Open: Friday, November 14, 2025
    • Vail Mountain Opening Day: Friday, November 14, 2025
    • Beaver Creek Pass Office Opens: Wednesday, November 26, 2025
    • Beaver Creek Opening Day: Wednesday, November 26, 2025

Next steps to get a Merchant Pass

Merchant Ski Pass Program 25-26

Members of the Vail Chamber and Business Association can participate in the Merchant Pass program. If you are not a member, learn about Membership Here.

Get your Merchant Pass-  Pre-Qualifier Registration for Winter update meeting

  1. Be a VCBA Member in Good Standing
  2. Pay VCBA Dues: Membership Benefits
    MEMBERSHIP – $672.75
    HOME BUSINESS/NONPROFIT – $336.38
  3. Complete the Merchant Pass Registration Form C and include the name/email of the person who will be attending a qualifying event.  
  4. The merchant/business owner can visit the ticket office and purchase merchant passes with a company credit card/check.

 

 

 

 

 

 

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