For detailed information about merchant passes, please visit

Merchant Pass Registration Form
  1. Be a VCBA Member in Good Standing
  2. Make a $65 payment for Merchant Pass and Pay VCBA Dues
    MEMBERSHIP – $600
  3. Complete Merchant Pass Registration Form and Include name/email of the person who will be attending the 2 qualifying events.  Also complete Form C with Vail Resorts
  4. The merchant/business owner can visit ticket office and purchase merchant passes with company credit card/check.
    Lionshead Pass Office November 5, 2019
    Office Hours 11/5 are 9am-5pm Tues, Wed, and Fri 
    Daily starting Nov 8 are 9am-5pm
    Starting Nov 15 the hours change to 8am-4:30pm.  

    Vail Pass Office Opens: TBD
    Beaver Creek Pass Office Opens: Saturday, November 2, 2019
    Vail Mountain Opening Day: Friday, November 15, 2019
    Beaver Creek Opening Day: Wednesday, November 27, 2019

  • Epic Merchant Pass: $939 *unlimited pass with restrictions*
  • Epic Local Merchant Pass: $699  *10 day pass with restrictions*
For detailed information about merchant passes, please visit

The Merchant Pass program has been in existence for many years providing a compelling hiring tool for local businesses due to the wide-ranging benefits for employees and, most importantly, unlike other pass products, the pass ownership resides with the business versus an individual and features a one-time transfer for $110 to accommodate employee changes. Unlike the Epic Pass, which is owned by the pass holder and cannot be revoked or transferred by an employer regardless of who paid for it, the passes available through the Merchant Program are owned by the “merchant” or business and in the event that an employee leaves, the pass must be deactivated by the business and may be transferred to another employee.

Both passes available through the Merchant Program provide a number of ancillary benefits to employees. Benefit offerings include access to Vail Resorts’ popular ski and snowboard application, EpicMix, six ski-with-a-friend tickets and six buddy lift tickets, summer lift access at Vail and Beaver Creek (excluding bike haul), Adventure Ridge discounts during the winter season, one free ski or snowboard group lesson at Vail or Beaver Creek, Nordic lesson discounts and more. Some restrictions apply for these benefits:

The price of the pass is subject to change with sufficient notice and available for purchase all season.

Qualifying for the Merchant Pass

In order to be eligible for the Merchant Pass program, businesses must first belong to the Vail Chamber & Business Association (VCBA),  Membership Application . Second, businesses must participate in 2 PrimaVail Events. More information regarding the programs offered can be found online at  Companies must remain in good standing with their Association.

Qualifying programs:

   2 PrimaVail Classes

Guest Experience Training @ Grand View in Lionshead
Tuesday, 1/14 9:00-10:30am
Wednesday 1/29 2:00-3:30pm
Thursday 2/13 2:00-3:30pm

Vail Community Walking Tour: Wednesdays on February 5 1p-3p starts at the Welcome Center in Vail on the 4th Floor and walks through Village and Lionshead. The tour will end at a restaurant with small snacks where you can meet and mingle with new friends.

Vail Leadership Forum: Thursday, January 30 @ Grand View 3:30p-5:30p (Free parking)

Vail’s History and Vail 101: Colorado Snowsports Museum @ Vail Transportation Center
1/22/2020, Wednesday 9:30-11am


Press Release with Pass Restrictions, Benefits & Discounts

Guest Experience Training:
Location tbd : Wednesday, 10/30 9:30-11:00 am or Tuesday, 11/12 2-3:30 pm
Donovan Pavilion: Friday, 11/22 9:30-11:00 am
Grand View: Tuesday, 12/10   9:30-11:00 am

Vail Community Walking Tour: Wednesdays on 10/30 or 12/11 @ 9:00a-11a starts at the Welcome Center in Vail on the 4th Floor and walks through Village and Lionshead. The tour will end at a restaurant with small snacks where you can meet and mingle with new friends. This is an excellent way to familiarize your employees with our town so they can better serve our customers. Tours are limited to 15 people assigned on a first come first serve basis.

Vail’s History and Vail 101:

tbd10/29/2019, Tuesday9:30-11:00a
tbd 11/11/2019, Monday3p-4:30p
tbd 11/18/2019, Monday9:30-11:00a
Donovan Pavilion12/5/2019, Thursday3p-4:30p

☐   VCBA Winter Update Meeting: Attend our annual winter meeting! The meeting is on November 7th from 8:30 am-10:30am at Vail Marriott, Colorado Ballroom. This option is open to the public but the business owner or a key manager must be present in order to meet Merchant Pass qualification. The meeting will include VCBA info and updates, Vail Resorts and Vail Mountain updates, information from local media/marketing organizations, and refreshments. We encourage business owners and their employees to attend. Vail information packets will be distributed.

Eagle County Air Alliance (EGE) Contribution: EGE Air Alliance is a 501c (6) non-profit that provides funding to the Eagle Regional Airport so that Vail Valley Businesses, residents and communities have a strong vibrant flight service program. *Applies only to first time contributions.  Donations start at $200.