Colorado’s Meetings & Events Incentive Program Launches July 1, 2021

30th June, 2021 by VCBA

The program will assist in the state’s meeting and events industry’s recovery from the COVID-19 pandemic.

The Meeting and Events Incentive Program bill, sponsored by Colorado Reps. Roberts and Soper and Sens. Rodriguez and Hisey, will take effect July 1, 2021, and run until December 31, 2022. The bill was signed by Governor Polis on June 6 and allocates $10 million in rebates and incentives for individuals hosting events in Colorado. The bill, which is part of the Colorado Comeback Stimulus, will aid the state’s meeting and events industry’s recovery from the COVID-19 pandemic. 

“Downtowns, destinations, local governments and small businesses across Colorado have been hit hard by the loss of business meetings and special events. This program incentivizes event planners to book in Colorado, thereby bolstering the tourism economy and industry and supporting thousands of small businesses in every corner of the state,” said Colorado Tourism Office Interim Director Jill Corbin. 

The Meeting and Events Incentive Program provides pre-approved applicants with a 10 percent rebate between $3,500 and $100,000 against the eligible hard costs of hosting meetings and events. The program supports the attraction of new events and the retention of events like business meetings, conferences, conventions, exhibitions, trade shows, consumer shows, festivals and weddings in danger of cancellation, postponement or relocation to other states.

The Colorado Tourism Office is partnering with Metropolitan State University of Denver to administer the program. Interested applicants should go to for program information and instructions for application.

If you have any questions about the program, please contact Elizabeth O’Rear at


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