Cocktail showdown: Can premixed concoctions compare to their craft-spirit counterparts?

Cocktail showdown: Can premixed concoctions compare to their craft-spirit counterparts?
Local News

By Krista Driscoll

In a cocktail world where craft is king, premixed bottles and cans are trying to stand out on liquor store shelves. Kyle Cowen has been the West Vail Liquor Mart spirits buyer for two years. He said sales of premixed cocktails have stayed pretty “flat” in that time — without much increase or decrease — and most people who are shopping for premade drinks already know what they like. There’s no doubt the premixed options are easy to prepare, which is likely their biggest selling point. When you make your own cocktails, you can “doctor them up” as much as …

Source:: Vail Daily Feed