Vail Daily column: Law firms evolve their marketing practices

3rd August, 2014 by

By Edward Stoner

As voracious consumers of media, our eyes and minds are constantly exposed to all manner of creative and slickly packaged advertising. In spots that are at times heartwarming, awe-inspiring or just plain funny, the brains on Madison Avenue and its geographic descendants are churning out an increasingly artful and polished product. In a culture with a collective attention deficit, successful marketers need to stay innovative in order to capture customers. In the realm of the law, only a small vanguard appears to understand modern modes of marketing. Legal advertising continues to be a space dominated by tacky billboards and clunky …

Source: Vail Daily Feed



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