VAIL — GoPro and Vail Resorts have announced the renewal of a three-year partnership that establishes GoPro as the official camera of Vail Resorts. The deal includes the integration of the GoPro brand and product in retail stores, marketing collateral, promotional materials, sponsorships, camera demos and on-site event activations as well as on Vail Resorts’ social marketing platforms.“Vail Resorts and GoPro are two world-class brands coming together to form a valuable partnership consistent with our mission to create an experience of a lifetime for our guests,” said Kirsten Lynch, chief marketing officer of Vail Resorts. “GoPro shares Vail Resorts’ culture …
Source:: Vail Daily Feed
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