Aspen’s answer to Vail’s big acquisition — the Mountain Collective ski pass

Aspen’s answer to Vail’s big acquisition — the Mountain Collective ski pass
Local News

By scott condon

To at least one Aspen Skiing Co. executive, Vail Resorts’ acquisition of Whistler Blackcomb smacked of something out of the “Star Wars” movies.“There is a great disturbance in the Force,” Skico Vice President of Marketing Christian Knapp tweeted on his private Twitter account shortly after news of the acquisition broke Monday morning. The tweet came with a link to a story about the Vail acquisition.For Knapp, a former Vail executive, it must have felt a bit like “The Empire Strikes Back.” Knapp helped create the Mountain Collective ski pass, which banded together several independent resorts in competition with Vail Resorts’ …

Source:: Vail Daily Feed