Ale at Altitude: Oskar Blues put the craft in the can

By Melanie Wong

Craft beer in a can started to gain traction right when I became involved in the industry. Before that there were plenty of skeptics that were convinced that “good” beer had to come from a bottle. Most of the breweries that were canning at that point were doing it because they thought it was funny, they wanted to drink their beer outdoors, or it was a cheaper option than glass for newer breweries. My first year at Oskar Blues, we had a campaign called “Bring Your OB” to try to get people to bring our canned beer to holiday parties …

Source:: Vail Daily Feed