Vail marketing district adjusts its focus

By scott miller

VAIL — Vail’s main marketing slogan makes a big promise — “Like nothing on earth.” For the most part, people agree. The challenge now is to expand the audience for that promise.The Vail Town Council met Tuesday in its role as the Vail Local Marketing District to hear about plans to grow the resort’s existing audience. There are complications in that goal. The town is virtually full during seasons and weekends, but there’s room for growth during slower times and mid-weeks. Then there’s the fact that Vail’s core audience is aging. It’s time to attract younger guests.District advisory board members …

Source:: Vail Daily Feed