In an effort to provide economic support to Vails lodging partners, the Town of Vail has initiated a new marketing campaign to boost “midweek” business. A special package has been created to reward gift cards to visitors that make a reservation midweek and stay in Vail from now until April 11, 2021. The promotion will help drive occupancy and provide revenue to our local businesses.
A digital marketing campaign developed around a “Work from Vail” concept will be deployed to the front range. Traffic will be driven to the DiscoverVail.com/workcation landing page.
Visitors will have the opportunity to view lodging properties that are participating and book through individual lodge websites that offer the special promotion. To be eligible, guests have to stay during mid-week – Sunday through Wednesday.
The gift cards will be provided to guests upon check-in and can be used at any participating Vail businesses. The guests email and zip code is required to receive the gift card(s). A one time email invitation to sign up for the Discover Vail Newsletter will be sent to guest. Please see program details below.
Town of Vail Mid-week Workcation Lodging Promotion
PURPOSE
In order to provide support for economic recovery for Vail lodges and businesses, staff recommends a new Town of Vail marketing campaign this spring that would offer a “mid-week lodging special”, packaged with gift cards to local businesses as a value-add booking incentive.
Digital marketing will be deployed in the front range with a message of “Work from Vail” that will drive to a DiscoverVail.com landing page. Visitors will have the opportunity to view properties that are participating and book through the lodge websites that offer the special. To be eligible, guests have to book a stay during mid-week from Sunday through Wednesday, and the stay would qualify them for gift cards as follows:
MID-WEEK LODGING OFFER
The below language can be used on property websites:
Vail Winter Workcation:
Mid-week is the best time to be in the mountains, especially if you can work from home. Take your next meeting from the chairlift and breathe in the fresh air of the Rocky Mountains.
Book your stay mid-week, or extend your weekend trip and receive Vail Gift Cards to spend in Vail and Lionshead Villages. The longer you stay, the more you can play.
Receive gift cards for Sunday – Wednesday (up to three nights)
o 1 night $25
o 2 nights $75
o 3 nights $200 (Maximum reward)
Program valid through April 11,2021 or while supplies last. Gift cards valid: February 5 – April 11, 2021.
Must be for new reservations, no reservations already on the books. Offer valid as long as one or more nights includes a Sunday, Monday, Tuesday or Wednesday night. Gift cards only delivered upon check in. Gift cards only valid at participating businesses with a maximum of three cards per transaction or visit.
Gift Card Use:
Gift Cards will be provided to guest upon check in. If a partial mid-week night is canceled, the gift card amount will be reduced to the specified number of nights above.
View list of participating businesses HERE (link coming)
One time use only. No cash back on remaining balance. All sales are final. Not valid for liquor purchase, on sales tax or as tip. Gift Cards will be valid February 5 through April 11, 2021.
Looking for things to do when you’re in Vail? Sign up for the Discover Vail Newsletter HERE
DETAILS FOR PARTICIPATING PROPERTIES
Offer Landing page work in progress but link will not change: DiscoverVail.com/Workcation
Landing page will link to a Book Direct tab that will be added, similar to this (See Spring into Savings): St. Tammany Parish Tourist & Convention Commission (bookdirect.net)
Property Website Listing: Property must have the package listed on their website as a bookable offer (by phone and/or online) All links from landing page will link to package page on individual property website. Property can include additional value add to complement the gift card additive.
Lodging offer subject to specific lodge regulations and cancelation policies.
Once a guest has booked, contact Vail Chamber Business Association (VCBA) at Info@vailchamber.wpengine.com and notify them of how many gift cards are needed.
Guest can book multiple stays, but not back to back.
Gift Card Distribution: Gift Cards only to be given to guests, in-person, upon check in. Only for guests who booked the specific package and are staying on a Sunday, Monday, Tuesday and/or Wednesday night. If a partial mid-week night is canceled, the gift card amount will be reduced to the specified number of nights, not to exceed 3 nights or 8 gift cards.
Guest must provide their email address and zipcode prior to receiving a gift card(s). Guest will be sent an email invitation to sign up for the Discover Vail Newsletter. Lodge will be charged back the gift card amount if the email address and zip code are not provided.
Gift Card Tracking: Participating properties to have guest fill out the guest form, included in toolkit to track nights booked and gift cards distributed. Upon check in, provide guest with the form that will be provided to you when gift cards are delivered from VCBA.
Link to Toolkit with promotion assets will be sent to participating properties.
If you are interested in participating, fill out this form as soon as possible: https://forms.gle/FYZrdHL3ekHUduMw8
We are the premier mountain resort company in the world and a leader in luxury, destination-based tr
