Colorado Tourism Wants to Know What’s Open

As Colorado continues to reopen its tourism economy, we know vacation planning is far more complicated than in the recent past. In addition to considering where they want to go, travelers now are trying to figure out where they CAN go.

To make sure travelers and travel professionals alike have access to the latest Colorado travel information, we are creating a new resource on Colorado.com called “What’s Open in Colorado.” We will be relying on you, our partners, to help us keep it up to date.

Our goal is to make this the best possible resource for visitors — as well as for news media, 1-800-COLORADO and Colorado Welcome Center counselors and for all of our Colorado Tourism Office promotional channels.

With so much uncertainty about what’s open and what’s not, our plan is to make it as easy as possible for Colorado travelers to find their way to those attractions and destinations that are ready for visitors. As part of that, we will be actively promoting 1-800-COLORADO this year for the first time in many years. Please help us make sure those 1-800 counselors have the most timely information about your destinations.

While our Colorado Tourism Office team will track statewide travel guidance and openings, we are counting on our destination and attraction partners to provide insight into what’s open in your part of the state.

All information about specific destinations will be organized by our eight travel regions. Destinations also can be searched alphabetically.

We recommend that you share items of this nature:

[These major attractions] are open. (List any restrictions, such as new requirements for advance registration, etc. or provide links)
Most/many/some restaurants are open. Please be aware (etc.)
Most/many/some paid lodgings are open. Please be aware (etc.)
[These major attractions] are closed for now/until Labor Day (etc.)

If available, provide links for or to:

Each of the major attractions you are listing
A listing of your hotels and other overnight accommodations
Your restaurants
Any local guidance for travelers

We also encourage you to:

Update your destination’s information as often as you need to, using your Colorado.com listings database login.
Remind the businesses in your destination that they also can update their own business listings in the database. If they don’t have (or remember) their login info, they can reach out to data@colorado.com for support.
Submit new photography portraying “new normal” conditions in your destination. We are gathering photos of crowds from our creative for now.
Sign up for promoted Special Offers on Colorado.com (reach out to Andrea Kuskie or Pat Attkisson at Miles).
Participate in the Colorado Restaurant Association’s Restaurant Bingo to Dine Out to Help Out.
Express interest in purchasing the bandanas being distributed at the Colorado Welcome Centers for distribution at your own centers by emailing Jackson Feld.
Share our new “When We Explore” campaign video.
Watch the CTO’s In-State Promotional Campaign webinar (Password: 3k!395o1) and read Cathy’s remarks.
Keep an eye out for a special edition of the Colorado Connection. To ensure that your destination or organization’s information is included, fill out the short form linked below, and you will be contacted with further instructions.