‘Bigger is better’

By By BRADY McCOMBS
Associated Pre

Utah ski resorts recorded a 10-year high for visitors this past season, likely fueled by good early-winter snow and buzz created by Vail Resorts’ merging of two ski areas into one mega resort. The nearly 4.5 million skier visits in the 2015-’16 season surpassed the previous high of 4.2 million in 2007-’08, Ski Utah President Nathan Rafferty said Thursday at a news conference. The total also marked a 13 percent increase from the previous season, which was the second-lowest in the last decade. Utah ski officials opened the season hoping the “bigger is better” strategy would lure more skiers and …

Source:: Vail Daily Feed