Vail marketing district adjusts its aim

By scott miller

VAIL — Summer sales tax collections here have set new records during the past few years. It’s the Vail Local Marketing District’s job to keep that good thing growing.The district, which relies mostly on a dedicated lodging tax, has a simple job — grow tourism between May and October. Those efforts have been successful throughout the past several years, but the slices of the economic pie are still split about the same way they always have been. The resort’s winter growth means that ski season still accounts for about 70 percent of Vail’s sales tax collections.For 2016, the district will …

Source:: Vail Daily Feed