Vail’s businesses look to attract younger visitors

By Melanie Wong

VAIL — When Four Seasons Vail revamped their bar and restaurant this spring, replacing dark, high-backed chairs and wood trim with a hip, modern design and wide-screen televisions, general manager Mark Herron began to see the results immediately. Younger patrons began coming through the doors, many of them for the first time.The renovation is all part of the luxury hotel’s efforts to keep up with the increasingly younger crowd looking for unique experiences and a bustling vibe. “Our average age is 45, and that demographic is getting younger,” said Herron. The hotel will hold a grand opening for the new …

Source:: Vail Daily Feed