Buying and building

By caramie schnell

Since the new millennium, “green” building has become a buzzword, but not everything is as green as it may seem.“It’s important to ask the hard questions,” said architect Doug Graybeal, of Graybeal Architects. “There’s a lot of green washing out there. … People say ‘green product,’ but how are they green? ‘Sustainable’ has been way overused, and advertising (can be) misleading.”It extends well beyond a construction company simply inserting the word “green” into its title when it doesn’t particularly follow any significant sustainable building practices. It began, and continues, with marketing ploys that highlight the sustainability aspect of a particular …

Source:: Vail Daily Feed