For detailed information about merchant passes, please visit
  1. Complete Membership Application
  2. Make a $65 payment
  3. Include name/email of the person who will be attending the event
  4. After 24 hours, the merchant/business owner can visit ticket office and purchase merchant passes with company credit card/check

Review the Winter Kickoff Presentation from November 1.
Review the Town of Vail Presentation from November 1.

The Merchant Pass program has been in existence for many years providing a compelling hiring tool for local businesses due to the wide-ranging benefits for employees and, most importantly, unlike other pass products, the pass ownership resides with the business versus an individual and features a one-time transfer for $110 to accommodate employee changes. Unlike the Epic Pass, which is owned by the pass holder and cannot be revoked or transferred by an employer regardless of who paid for it, the passes available through the Merchant Program are owned by the “merchant” or business and in the event that an employee leaves, the pass must be deactivated by the business and may be transferred to another employee.

Both passes available through the Merchant Program provide a number of ancillary benefits to employees. Benefit offerings include access to Vail Resorts’ popular ski and snowboard application, EpicMix, six ski-with-a-friend tickets and six buddy lift tickets, summer lift access at Vail and Beaver Creek (excluding bike haul), Adventure Ridge discounts during the winter season, one free ski or snowboard group lesson at Vail or Beaver Creek, Nordic lesson discounts and more. Some restrictions apply for these benefits:

The price of the pass is subject to change with sufficient notice and available for purchase all season.

Sign-up today by phone (970)477-0075 or email. Please visit or for more info. You must RSVP to receive credit.

Qualifying for the Merchant Pass

In order to be eligible for the Merchant Pass program, businesses must first belong to the Vail Chamber & Business Association (VCBA), or Vail Valley Partnership (VVP). Second, businesses must participate in one of the qualifying events or programs offered by the Associations. More information regarding the programs offered can be found online at  Companies must remain in good standing with their Association.

☐  $65 Registration Fee per business.

☐  Participation in one of the following qualifying programs. A minimum of one person per business must participate. However, all these programs are informative and have been developed by the VCBA to better help train their employees. We invite you to send as many employees to as many programs as possible.

Qualifying programs:

☐   VCBA Winter Update Meeting: Attend our annual winter meeting! The meeting is on November 1st from 8:30 am-10:30am at The Antlers Hotel. This option is open to the public but the business owner or a key manager must be present in order to meet Merchant Pass qualification. The meeting will include VCBA info and updates, Vail Resorts and Vail Mountain updates, information from local media/marketing organizations, and refreshments. We encourage business owners and their employees to attend. Vail information packets will be distributed.

☐   Vail Welcome Center/Community Host Meeting: This meeting is great for educating managers and employees on good customer service. The meeting will be held in December (date and location is to be determined) and will emphasize the entire Vail guest service experience from Vail Mountain to individual businesses. (Space limited)

☐   Employee Town Tours: 1.5-2 hour walking tour guided through Vail Village and Lionshead Village with key stops such as welcome centers, pass offices, etc. This is an excellent way to familiarize your employees with our town so they can better serve our customers. Tours are limited to 15 people assigned on a first come first serve basis. Tours begin at 9:30 a.m. in front of the Vail Village Welcome Center. Schedule: 12/4, 12/11, & 12/18. (Space limited)  Tours may be extended into January and February based on demand.

Eagle County Air Alliance (EGE) Contribution: EGE Air Alliance is a 501c (6) non-profit that provides funding to the Eagle Regional Airport so that Vail Valley Businesses, residents and communities have a strong vibrant flight service program. *Applies only to first time contributions.