Merchant Pass Program 2016/2017

-Vail Mountain Lift Ticket Offices open November 4.

-Vail Mountain Opens November 18th.

The Merchant Pass Program is an important tool for local Vail businesses each ski season.  Many Vail businesses would be unable to attract and retain quality employees without the Merchant Pass Program.  Being able to own the passes through the business, the one-time transferability, and the flexibility to purchase the pass throughout the ski season at an affordable rate are key factors that Vail businesses value and appreciate. This year’s Merchant Pass is $809.

Sign-up today by phone (970)477-0075 or email. Please visit or for more info. You must RSVP to receive credit.

Merchant pass qualifying Requirements:

☐  Current VCBA Member, in good standing.

☐  $65 Registration Fee per business.

☐  Participation in one of the following qualifying programs. A minimum of one person per business must participate. However, all these programs are informative and usfual and have been developed by the VCBA to better help train their employees. We invite you to send as many employees to as many programs as possible.

Qualifying programs:

☐  Mystery Shopper Program: This program allows a business to receive real time critical feedback about the quality of their customer service. Initial set up cost is $100 and packages start as low as $225 for 5 shopper visits. The $65 registration fee will be waived.

☐   VCBA Winter Update Meeting: Attend our annual winter meeting! The meeting is on November 9th from 9-11 am at The Sebastian Hotel. This option is open to the public but the business owner or a key manager must be present in order to meet Merchant Pass qualification. The meeting will include VCBA info and updates, Vail Resorts and Vail Mountain updates, information from local media/marketing organizations, and refreshments. We encourage business owners and their employees to attend. Vail information packets will be distributed.

☐   Vail Welcome Center/Community Host Meeting: This meeting is great for educating managers and employees on good customer service. The meeting will be held in December (date and location is to be determined) and will emphasize the entire Vail guest service experience from Vail Mountain to individual businesses. (Space limited)

☐   Employee Town Tours: 1.5-2 hour walking tour guided through Vail Village and Lionshead Village with key stops such as welcome centers, pass offices, etc. This is an excellent way to familiarize your employees with our town so they can better serve our customers. Tours are limited to 15 people assigned on a first come first serve basis. Tours begin at 9:30 a.m. in front of the Vail Village Welcome Center. Schedule: 12/6, 12/13, 12/20. (Space limited)Tours may be extended into January and February based on demand.

Eagle County Air Alliance (EGE) Contribution: EGE Air Alliance is a 501c (6) non-profit that provides funding to the Eagle Regional Airport so that Vail Valley Businesses, residents and communities have a strong vibrant flight service program. *Applies only to first time contributions.

Merchant Pass Holder Deal

This section outlines the restrictions and benefits offered by the merchant pass to the specific merchant pass holder.

Nov 27-28, Dec 26-31, 2015, Jan 16, 2016, Feb 13-14, 2016.
No Restrictions at Breckenridge, Keystone and Arapahoe Basin.
DISCOUNTED LIFT TICKETS—6 Ski With A Friend Tickets AND 6 Buddy Tickets
Passholder must bring their pass in person to a ticket window to get a discounted ticket.
Payment does not need to be made by the merchant pass holder; friend or family may pay
for the ticket. Passholder may use discounted tickets when pass is restricted.
20% OFF ADULT ACTIVITIES—Ski Biking and Tubing
You must have your Merchant Pass present to receive discounts and discounts are
only valid for Merchant Pass holders. All participants must sign a release of liability to
participate in any Adventure Ridge Activity.
Reservations are encouraged for ski biking.
Call 970.SKI.VAIL (754.8245) for Reservations
If calling after 2pm please call 970.754.4380
Valid during Non-Peak periods.
Dec 1–Dec 19, 2015 or Jan 19–Feb 6, 2016
Valid for Ski or Snowboard Class lesson, upon availability. No advance reservations
needed. Valid for all ski and snowboard levels. Meet at the Adult Ski & Snowboard School
in Lionshead or Beaver Creek 45 minutes prior to class to register. Please call for more
information and lesson start times.
3 Day Series Adult Ski or Snowboard Class Lesson.
3 consecutive days for the price of 2.
$360 Lesson Only in Vail or $380 in Beaver Creek.
OR BEAVER CREEK TELE-TUESDAY all season when paying guest is present.
DISCOUNTED TELEWORKSHOP in Vail or BC anytime during the season
(rate valid for 1 Teleworkshop only)